Big Brands, Big trouble : Lessons Learned the Hard Way

Big Brands, Big trouble : Lessons Learned the Hard Way

Trout, popularizer of "positioning" and president of a prestigious marketing firm (Trout and Partners), uses real-world examples of marketing and management gone wrong. After examining companies like Levi Strauss, AT&T, Xerox, Burger King, and Miller Brewing, Trout identifies the ten most common mistakes made by these big brands and develops a set of expert guidelines

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  • Views: 401
  • Location:External Publications
  • Publication Year: 2001
    Authors: Jack Trout
    ISBN/eISBN/ISSN: 9780471414322
    Category: Soft cover
    Dimensions (L x W x H): 14.00  x  1.50  x  22.00
  • Availability: 3
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  • USD31.25
  • Incl. Tax: USD32.09

Tags: Big Brands, Big trouble : Lessons Learned the Hard Way